A Co-Founder and Partner at LUGARIT.  Responsibilities include:  

• Strategic direction: Develop and implement business strategies and plans for LUGARIT.

• Legal:  Lead the legal structuring of LUGARIT, its incorporation, the preparation of all legal documents, and ensure compliance with legal and regulatory requirements.  

• Authorities: lead the relationship with all authorities and ensure LUGARIT’s activities comply with local, national, and international regulations. 

• Financial management:  Oversee financial performance of LUGARIT, lead accounting operations, and manage budgets and resource allocation for projects.

• Systems:  Lead the design and implementation of all LUGARIT's systems and ensure effective and efficient operational processes. 

• Human resources: Lead all HR processes and operations, provide support to LUGARIT’s teams, and foster a collaborative and productive working environment.

• Suppliers: lead all relations with LUGARIT's suppliers and ensure effective management and procurement of resources.

• Marketing: 

  • Design the LUGARIT brand. 

  • Develop and implement communication strategies and plans to reach target audiences

  • Lead the marketing operations of LUGARIT, including branding, content marketing, sales support, and internal marketing.

• Sales:  take new business opportunities from pre-sales to contracting.

• Operational Management: Oversee the administrative and operational functions of LUGARIT.

• Project Oversight:  Ensure projects are delivered on time, within budget, and to the client's satisfaction.

• Quality Assurance:  Ensure the highest standards of quality and professionalism in service delivery.  Implement quality control measures and continuous improvement processes.

• Ethical Standards: Uphold ethical standards in operations and ensure transparency and accountability in all activities.

Leading a boutique consultancy that provides advisory services in the built environment space.

Established and led the marketing function for Omrania; an architecture and engineering consultancy firm with a turnover of + USD 50 million.  

Responsibilities included: 

• Developing brand and communications’ strategies, plans, and budgets

• Managing operations across branding, advertising, public relations, events, and sales collateral. 

• Setting up and running the organizational development of the communications function, including: accounting, workforce, suppliers, infrastructure, legal, governance, and reporting.

• Supporting the Board of Directors in international expansion business strategies.

• Supporting the Business Development Director with BD strategies and international joint ventures. 

Participated with a team of international experts working on a USD 250 million design contract to plan and supervise construction of 27 new residential communities for the Ministry of Housing (MOH) in Saudi Arabia.  Responsibilities included: 

• Preparing recommendations for a national housing policy for Saudi Arabia. 

• Developing master plans and urban design guidelines for the new residential communities.

Founded and led a boutique agency that offered interdisciplinary solutions in the fields of urban planning, architecture, branding, and marketing.  Clients included: international aid & development programs, government, NGOs, and businesses from different industries such as: food, fashion, healthcare, commerce, manufacturing, consulting, engineering, insurance, education, and tourism. 

Consulted for the GIZ (the German government’s development agency) on the following international aid programs: 

• 2008 - 2011.  Madinatuna: City Development Strategy for Aleppo, Syria.  Served as a senior brand & communications manager and as a senior urban planner.   

• 2008 – 2012.  Program for Sustainable Urban Development in Syria.  Served as a senior communications advisor. .

• 1999 – 2012.  The Project for the Rehabilitation of the Old City of Aleppo, Syria.  Served as a senior urban development and communications consultant. .   

• 2003-2010.  Tourism Development for the Old City of Aleppo, Syria.  Served as a senior tourism development consultant.  

• 2009.  Solid Waste Management Program for Aleppo, Syria.   Served as a senior marketing campaign manager.

• 2004 – 2007.  Project for the Development of Historic Cities in Yemen.   Served as an urban development and communications consultant. 

• Worked on a university funded research on sustainable development in small coastal cities in Michigan.

• Worked on 3 research projects in the Middle East: 

  • National strategy for the management of freshwater resources in Syria.

  • Comparative analysis of ICT clusters in Dubai and Sydney. 

  • Planning of industrial clusters in Syria. 

Consulted for the GIZ on a number of historic rehabilitation projects in the old city of Aleppo, Syria

Worked on the architectural design of 6 projects, and on the construction of 1 design-build project.